LA COMUNICACIÓN PUBLICITARIA EN LA CULTURA ACADÉMICA UNIVERSITARIA BAJO LOS PARÁMETROS DE LA EDUCACIÓN ACTUAL
Resumen
PALABRAS CLAVE: comunicación publicitaria; educación; imagen; medios audiovisuales.
COMMUNICATION ADVERTISING AS ANALYSIS AND REFLECTION IN ACADEMIC UNIVERSITY CULTURE UNDER THE PARAMETERS OF CURRENT EDUCATION
ABSTRACT
One of the primary functions of advertising communication is to inform together to educate and shape attitudes in receiving people using a means of communication to convey the message, the same as it is conducted by professionals who have followed learning activities in the student stage production oriented images, reading the advertisements or the development of skills to develop language, they are advertisers. In a learning community it is important that the individual learns to see the media not only as entertainment but as a cultural and social education; that has the resources to better decode, read and image analysis, you train more critical and reflective way, let them know how they are structured and how content is transmitted. When the student learns to be interpretive has the ability to deduct communications are warned and unnoticed at the time and work around them can be transmitted, you have a correct perception of audiovisual advertising. Education is considered as a process of persuasive communication has similar characteristics with advertising but different objectives, education respects the dignity of individuals and benefit the critical sense and if the teacher uses audiovisual media will allow assessing knowledge and attitudes students and likewise the methodology that is implemented.
KEYWORDS: advertising communication; education; image; audiovisual.
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Copyright (c) 2016 Iván Cevallos García

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INDEXACIÓN
La Revista Electrónica Formación y Calidad Educativa (REFCalE) se encuentra indizada o referenciada en las siguientes bases de datos internacionales:
Latindex, https://www.latindex.org/latindex/ficha/21680